Advancements Within Web Analytics_68993

Web analytics software has always been able to collect an unprecedented amount of information. This information was usually difficult to understand because it was poorly displayed. The newer commercial analytics software provides user friendly displays that enhance understanding while providing innovative features never before offered. This article will highlight the newest functions and indentify the vendors that supply these tools.
Analytics Features Offered:

Real Time Visitor Tracking
Providing Visitors IP Name and Address
Supplies Alerts of Web Visitors Actions
Sends Web Visitor Data to Sales Software
Measures Advertising Response
Communication & Proactive Live Chat
Tracking & Identifying Buyers
Drill Down Capabilities Into Data
Conversion Tracking From Ads
Monitors Records Form Submissions
Customizable Reporting Tools
Export Data From Reports
Detects & Alerts Web Page Errors
Measures Effectiveness of New Pages
Measures Web Visitor Reaction
Keywords Searched
Search Engines Used
Trails Followed
Time on Each Page
Web Performance Monitoring

These features are designed to improve the web professional�s ability to perform his work faster with less effort. This broad term web professional covers many individuals to include:
Webmaster-
SEO
Marketing Advertising Managers
Sales Managers
Analyst
Sales
Web Designers & Developers
Web Owners

Today the web professional has many analytics packages to choose from. The prices vary from free (with limited features), to commercial systems that charge by feature used. This article will detail the features and list the companies that offer those services; pricing, if available, will be detailed.
Streaming Real Time Analytics
The newer commercial analytics systems offer web site visitor information in real time. You can view the website visitor from any computer within seconds.The feature supplies immediate knowledge of action by web visitor.
Available From Pricing:
Coremetrics.com Commercial High
MVIspy.com Commercial Low
Omniture.com Commercial High
Opentracker.net CommercialMid
Shinystat.com Commercial Low
Sybase.com Commercial High
HighVisistat.com Commercial Mid
Providing Visitors IP Name and Address
This IP lookup tool is designed to provide additional information about the entered IP address. These details include the name, location information (includes country, region/state, and city), and most companies that own or rent dedicated internet connection such as T-1 line will be identified through an IP lookup.This information can be used to identify visitors, and in some cases, to identify prospects.
Available From Pricing:
Coremetrics.com Commercial High
MVIspy.com Commercial Low
Omniture.com Commercial High
Opentracker.net Commercial Mid
Shinystat.com Commercial Low
Sybase.com Commercial High
Visistat.com Commercial Mid
These Functions:
Supplies Alerts of Web Visitors Actions:
Detects & Alerts Web Page Errors:
Sends Web Visitor Data to Sales Software:
Monitors Records Form Submissions:
Measures Effectiveness of Ads & New Pages:
Measures Web Visitor Reaction To Web Site Features:
Web Performance Monitoring:

Predefining actions by web visitors such as completing an order or submitting a form or looking at certain pages can be defined, and when the action occurs an alert is sent to the web professional.Some systems call them triggers, events or conversions. An alert will advise web professionals when an action occurs and could be sent via email, recorded or inserted into 3rd party database.

Available From Pricing:
Coremetrics.com Commercial High
MVIspy.comCommercial Low
Omniture.com Commercial High
Sybase.com High
Visistat.com Commercial Mid
These Functions:
Measure Advertising Response:
Tracking & Identifying Buyers:
Conversion Tracking For Web Ads;

Tracking an advertising response to your site is important information to marketing and advertising managers to measure the effectiveness of any advertising program. Many of the commercial analytics systems store data and retrieve in separate displays, by keywords used, with drill down links to research the trends and this data is exportable.
Available From Pricing:
Coremetrics.com Commercial High
Google.com Commercial Free
MVIspy.com Commercial Low
Omniture.com Commercial High
Sybase.com Visistat.com Commercial Mid
Communication & Proactive Live Chat
The commercial use of live chat to assist, answer questions, and for support use has grown over the past year.These tools are inexpensive on web analytics systems because they use the same scripts that capture visitor�s actions and communicate.
Available From Pricing:
InstantService.com Commercial Mid
MVIspy.com Commercial Low
Proactiv.com Commercial Mid
These Functions:
Customizable Reporting Tools-
Export Features for Reports-
Drill down Capabilities into All Data-
The new analytics systems offer better methods to create reports, export reports and provide better tools drill into the data to find facts.These systems have come a long way in the past year. What was difficult to find in Google Analytics is simple in the newer commercial systems.
Available From Pricing:
Coremetrics.com Commercial High
MVIspy.com Commercial Low
Omniture.com Commercial High
Sybase.com Commercial High
Visistat.com Commercial Mid
These Functions:
Captures Keywords Searched- Search Engines Used - Trails Followed - Time on Each Page-

All the analytics systems provide this data. If this is all your need than a free analytics system will suffice. In ever system on the market place this data is available.
The Analytics Software industry has materially changed and this new direction will make marketing, advertising, SEO, webmaster and sales management work easier. Since most of the analytics software targets specific web professionals I urge you to explore for yourselves.
I have not subscribed to all listed analytics systems discussed. Much of the material provided was from my research.